Quantitative
We believe quant can be faster, better, cheaper
We set up our quantitative practice as a very deliberate challenge to the convention that this area was best left to large agencies and their standardised methodologies and layered processes.
We wanted to deliver advanced quantitative techniques ‘better, faster, cheaper’ thus opening up opportunities for clients to have the support of robust quantitative data when making a wider range of business decisions
Getting data to the research experts in companies in the fastest, most user- friendly and flexible way is also part of our ethos. So, for example, we often set up live data feeds through online portals with key changes automatically highlighted for clients and the ability to create instant presentations.
Major clients have valued this approach and use our quantitative services for projects big and small, continuous and one off.
Surveys
Our approach focuses on your business problem. We do not have a ‘one size fits all’ product and so are able to deploy surveys speedily that are bespoke to your situation and business need.
Customer satisfaction
We approach customer satisfaction research in a very different way from the big agencies with their standardised methodologies and processes.
Conjoint
Conjoint is a powerful tool for optimising products or propositions which have two or more important components which can be varied quantitatively.
Trade off
Trade offs are a powerful tool for investigating what really matters to customers.
Customer panels
Utilising your customer database for research has the potential to improve business decision making by a large degree at a relatively low cost.
Fact based decisions
We work with clients to create hypotheses that will convince the retailer IF PROVED TRUE.