Qualitative

We bring the authentic voice of the customer to the decision making table

Our job is to bring the authentic voice of the customer to the decision making table in your business.

Although focus groups are the most common way of doing this we also offer Vox Pop film services and our unique ‘moment of truth’ Nanoqual methodology.

Focus groups

How successful focus groups are in bringing the authentic voice of the customer to the business is largely down to the experience of your researcher.

Vox pops

We specialise in the production of videos that support internal communication based upon research findings.

Nanoquals

Short (1-3 minute) interviews conducted by trained qualitative researchers at point of sale.