Quantitative
Case Study: Hasbro
Hasbro are a leading global toy manufacturer. They wanted to launch one of their major US brands, Nerf, into Europe. However, qualitative research had indicated that there were potential issues with this brand’s attributes which could not only risk failure of the launch but also damage the corporate brand. Research also indicated, though, that the commercial opportunity was significant leaving the client with a dilemma over whether to launch or not.
To support them, we rapidly conducted a bespoke quantitative study in 5 key markets across Europe (UK, France, Germany, Italy and Spain). This put the fears that had been raised and magnified in the qualitative context into perspective showing that, whilst they existed, they did so at a low level which was vastly outweighed by the positives of the product.
As a result the client was able to launch the product with confidence and has since enjoyed seeing its success in market.
Surveys
Surveys can be a useful counterpoint to qualitative research, putting insights into context and supporting the decision making process in companies.
Speed is often of the essence within this field with clients under pressure to understand and, more importantly, fix a problem.
Our approach focuses on your business problem. We do not have a ‘one size fits all’ product and so are able to deploy surveys speedily that are bespoke to your situation and business need.
Our absence of management layers means you have one experienced point of contact designing the questionnaire and interpreting the results giving quick access to robust data to support you in discussions with key stakeholders.