Quantitative
Case study: Avon
Avon is one of the world’s leading beauty brands. It has more than 150, 000 representative selling its products in the UK alone.
Brandface worked with Avon to turn the representative database into a cost effective tool for new product and promotion testing.
Customer panels
Modern businesses often generate large customer databases. These databases are invaluable marketing assets and can also be extremely valuable tools for generating insights.
Utilising your customer database for research has the potential to improve business decision making by a large degree at a relatively low cost.