Qualitative
Case study: NAAFI
NAAFI is a wholly owned subsidiary of the Ministry of Defence. It exists to provide retail and catering services to the British Forces overseas.
Research had shown a deep dissatisfaction with NAAFI supermarkets that had been successfully addressed with a series of initiatives around product and service. NAAFI wanted to demonstrate the success of their strategy to key stakeholders.
A detailed research study confirmed that satisfaction had improved but it was the videos we created which brought these findings to life powerfully and quickly within the organisation.
Vox pops
Research can often be a means to an end in organisations.
Research commonly supports the development of strategies and plans but it can also support the communication of the strategy and plans within the organisation.
We specialise in the production of videos that support internal communication based upon research findings.
On delivery of a research study we would work with the client to create a narrative supported by the research and deliver real customer interviews to bring it to life on film.